Welcome to The Powered AF Podcast. Our guest for this week is Rocky Collins.
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Rocky Collins is a Los Angeles-based entrepreneur in the male beauty space. After 7 years of working at the headquarters for some of the biggest brands in the world (American Eagle Outfitters, Guess Inc, L’Oréal, etc.) he launched CALI HNDSME skincare and grooming to provide luxury self-care products for men of color.
The three core skincare products quickly landed a distribution deal with major retailer Express and won numerous awards. At the start of 2021, CALI HNDSME launched its first male cosmetic product – the MVP Beard Pencil – to massive success and began establishing itself as a prominent brand at the forefront of the booming American market for male cosmetics.
Rocky Collins: https://www.instagram.com/therockycollins/
CALI HNDSME Website: calihndsme.com
CALI HNDSME Instagram: https://www.instagram.com/calihndsme/
▬ Contents of this video ▬▬▬▬▬▬▬▬▬▬
0:00 - Intro - Welcome to the Show
7:50 - Did you want to be an entrepreneur?
10:25 - This was my first internship
19:00 - How much I made in my first job
24:30 - The first turning point
28:50 - How do you calculate your value
31:50 - Second Career Transition
38:20 - Going Back to Corporate
39:00 - The start of a beauty brand
45:00 - Biggest Opportunity
47:10 - Challenges of starting a beauty brand
57:10 - How I funded my beauty brand
59:00 - Our First Soft Launch
1:00:00 - Marketing Struggles
1:11:33 - Finding my Million Dollar Product
1:17:20 - Where is the beauty industry going?
1:19:20 - Learn more about Rocky Collins
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My vision in creating Powered AF was to create a space where we can share the stories, strategies and lessons on how you pushed past fear, overcame adversity, and imposter syndromes to achieve the highest levels of success in business and in life.
I feel that by hearing real, raw conversations from visionaries and some of the top producers in the entrepreneurial and digital space, other entrepreneurs will be encouraged to step out of fear and into action -- and have the tools to do so.
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