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Episodes

Dec. 30, 2022

EP 100: Year in Review + New Goals + Audit Your Current Life

Episode 100: Abu Fofanah (@theabufofanah)()dives into the past year and some of the things he's learned. We've officially hit 100 EPISODES!!! Thank you all for staying with me through this journey! This has been such a humbling experience that I've...

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Dec. 30, 2022

EP 99: Website Workshop Training

Episode 99:Abu Fofanah (@theabufofanah)() talks about Building Converting Websites that Make Sales. This is a special episode because it's in a training style format. If you're someone that has a website or in the process of building a website, I...

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Dec. 27, 2022

EP 98: Set Your Fears + Friends that Push Us + Updates

Episode 98: Abu Fofanah () talks about Setting Your Fears, Finding your tribe, and his experience in a recent mastermind he attended. PIVOTING. In this episode, Abu also talks about why doing TOO MUCH and being TOO MUCH is a …

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Dec. 23, 2022

EP 97: Planning for 2023 + New Products

Episode 97: Abu Fofanah (@theabufofanah) talks about PIVOTING. When to know it's time to pivot your business, even in the midst of success. How to rediscover your happiness in your work. In this episode, Abu also talks about his product …

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Nov. 28, 2022

EP 96: Sometimes Affordability leads to Inaction, How to Measure Impa…

Episode 96: Abu Fofanah () talks about PRICE. When to know it's time to increase your price and how to begin doing it. In this episode, Abu talks about how sometimes affordability leads to inaction, serving segments vs everybody, and …

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Nov. 18, 2022

EP 95: Venture Funds: Where is the Money Going?

Episode 95: Abu Fofanah () talks about his experience working with Venture Capital, Venture Funds when it comes to partnerships and collaborations. In this episode we talk about what happens when capital gets deployed to these founders, the gaps he...

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Nov. 14, 2022

EP 94: Permission to CEO + New Newsletter

Episode 94: Abu Fofanah () talks about his new newsletter and community called Permission to CEO. This newsletter is all about highlighting real stories and powerful lessons that will change the way you think, what you believe, and how you …

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Nov. 11, 2022

EP 93: Holiday Sales Challenge + Closing the Sale

Episode 93: Abu Fofanah () talks about the 3-Day Holiday Sales Challenge!! A Sales Challenge focused on helping you BOOST your sales during the holidays. "Last year, we made almost 1 Million Dollars during the holidays and I'm going to …

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Nov. 7, 2022

EP 92: What Doesn't Work For My Life Anymore

Episode 92: Abu Fofanah (@theabufofanah) talks about how you can ALWAYS choose to redefine what your life looks like moving forward. In this episode Abu highlights how you can begin defining the things that don't work for your life anymore …

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Nov. 4, 2022

EP 91: How I Hire Now Saves Me My Sanity + How to Evaluate Hires

Episode 91: Abu Fofanah (@theabufofanah) talks about HIRING. This is a big topic for small businesses because hiring is one of the most challenging things you can do and hiring the wrong person or agency can also put you out …

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Oct. 31, 2022

EP 90: My Issues with Facebook (Meta)

Episode 90: Abu Fofanah () finally faces Facebook (Meta) on his main issues. There's been a silent back and fourth the last few years and Abu finally addresses his specific issues with how they manage the relationship. This is not …

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Oct. 28, 2022

EP 89: Khadija Bingham + How to Grow into a Big Business + Making Imp…

Episode 89: Abu Fofanah () brings back Khadija Bingham () and the conversion focuses on how should small businesses think about marketing at each stage of their growth. Abu's also answering some of the rapid fire questions Khadija is asking …

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Oct. 24, 2022

EP 88: Advantages of being a SMALL business + Marketing

Episode 88: Abu Fofanah () breaks down the advantages of being a small business and why you need to use these advantages to get ahead. The reason why you don't want to "act" like a big business when you're growing... …

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Oct. 21, 2022

EP 87: Marketing is Important + Facebook Ads

Episode 87: Abu Fofanah () breaks down why marketing is even more important for small businesses and what they usually get wrong when it comes to marketing their product or service business. Links: Have a question? Click here to go …

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Oct. 17, 2022

EP 86: BIG DIFFERENCE + Facebook Ads vs Tik Tok Ads

Episode 86: Abu Fofanah () breaks down the BIG DIFFERENCE between Facebook Ads vs Tik Tok ads, what you should consider when choosing which platform to focus on, and which platform provides the most conversions. Links: Have a question?...

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Oct. 14, 2022

EP 85: Facebook Ads + How to Make Them Work + Black Friday

Episode 85: Abu Fofanah (@theabufofanah) breaks down what you need to be aware of when marketing during the Black Friday Holiday and how to make Facebook Ads work for you. Links: Have a question? Click here to go to our …

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Oct. 10, 2022

EP 84: Mr. Beast Turned Down A $1 BILLION Offer For His YouTube Chann…

Episode 84: Abu Fofanah (@theabufofanah) breaks down was it a smart decision for Mr.Beast to turn down $1 Billion Dollars, why it matters, and how much is Mr.Beast actually worth? Links: Have a question? Click here to go to our …

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Oct. 7, 2022

EP 83: Is Being TOO Available a Bad Thing?

Abu Fofanah (@theabufofanah) breaks down the pros and cons of being too available, how to navigate it, and the questions you need to be asking yourself in order to achieve maximum control of your time Links: - learn how to …

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Sept. 30, 2022

EP 82: Danielle P. Jeter: Marketing Mindset + Hiring + Growing a Busi…

Episode 82: I was recently invited by a good friend Danielle P. Jeter () to talk about Marketing to her community. This was a live conversation with myself () and we break down Mindset, Building a Business, Branding, Marketing, and …

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Sept. 26, 2022

EP 81: Khadija Bingham: Exceeding Expectations, Leaving Goldman Sachs…

Episode 81: Abu Fofanah () interviews Khadija Bingham about transitions, how to establish a personal belief system, when she knew it was time to leave her job at Goldman Sachs to pursue her purpose, and how her relationship with her …

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Sept. 23, 2022

EP 80: Why DATA matters in Business + How to FALL in LOVE with the DA…

Episode 80: Abu Fofanah () breaks down the importance of DATA in your business - why we should collect it, how to use it to your advantage, and most importantly how to embrace it. Links: Learn how to market your …

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Sept. 19, 2022

EP 79: How to Manage Your "GRIND" Season + When Does the Grind End?

Episode 79: Abu Fofanah () answers one of the most asked questions, When does the ‘GRIND’ end, and tips on how to manage your ‘grind’ seasons? Links: learn how to market your product or service-based business online and...

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Sept. 16, 2022

EP 78: One Question Friday: Can Build My Brand without Ads

Episode 78: Abu Fofanah () answers one of the most asked questions, Can I build my brand without ads? Should I not focus on ads and do other things? How much does content play in building my brand? Links: learn …

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Sept. 12, 2022

EP 77: Accepting our Most Limiting Beliefs + Breaking Your Beliefs Sy…

Abu Fofanah () breaks down why some people don’t succeed and others flourish. This week’s episode focuses on BELIEFS, why most people accept their most limiting beliefs and how to break our belief systems. Links: learn how to...

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