Welcome to The Powered AF Podcast. Our guest for this week is Lenoria Addison.
Lenoria Addison is the founder of Cazza, a pre-launched DTC beauty brand. Cazza is a next-generation beauty brand creating a suite of hair styling products designed to set your hair free. Our brand mantra is Makeup For Your Hair. We believe that hair styling products can offer the same creative opportunities and emotional transformation as makeup, but too often are reduced to functionality and performance. Hairstyling is fun and hair is power, so we encourage people to take the pressure off and just play with it.
Lenoria Addison's professional experience spans digital, social, and influencer marketing. She has spent the last 8+ years launching and producing omnichannel, digital-first scripted content and branded campaigns. She has worked with notable brands and talent such as Samsung, eBay Fashion, Target, and AwesomenessTV, Sonic Drive-In, FX, Snapchat, Taco Bell, and more.
Guest Links:
Lenoria Addison: https://www.instagram.com/noraradd/
Hello Cazza Website: https://hellocazza.com
Hello Cazza Instagram: https://www.instagram.com/hellocazza/
▬ Contents of this video ▬▬▬▬▬▬▬▬▬▬
00:00 - Intro - Welcome to the Show
03:32 - Upbringing and early career interests
07:52 - Battling loneliness
12:00 - Lessons learned from working with major companies like Uber, Snapchat
17:00 - Leaving corporate life and heading into entrepreneurship
21:34 - Biggest takeaways from entrepreneurship
23:41 - Managing imposter syndrome
28:49 - Uniqueness & Individuality
34:57 - What is Cazza
37:30 - Finding your niche in a saturated market
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More About The Powered AF Show:
My vision in creating Powered AF was to create a space where we can share the stories, strategies and lessons on how you pushed past fear, overcame adversity, and imposter syndromes to achieve the highest levels of success in business and in life.
I feel that by hearing real, raw conversations from visionaries and some of the top producers in the entrepreneurial and digital space, other entrepreneurs will be encouraged to step out of fear and into action -- and have the tools to do so.
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